Integration Type

If you are new to ad tracking or integration with the Mintegral platform, then this chapter will help you quickly understand and complete the integration process.

Third-Party Platform

A third-party platform (third party for short) like AppsFlyer, Adjust, Tenjin, etc., plays an intermediary role between advertisers and traffic channels. Advertisers who integrate the Mintegral platform via third party need to complete the configuration on the third party first, get the tracking URL (see Tracking URL) and enable channel postback (see Postback URL).

Pixel

Pixel is a code snippet used on websites to track users' behavior. For website products, advertisers can directly integrate with Mintegral and transmit real-time data through Pixel. Mintegral provides various Pixel integration options and specific operation guidelines for advertisers (Mintegral Tracking Pixel Integration).

S2S

S2S, which stands for “server to server”, which means that the Mintegral platform shares data directly with the advertiser's server. Advertisers need to complete the attribution process (see Attribution), including application activation or event reporting and postback (see Postback URL).