Attribution
Attribution is using specific rules to determine the source of an ad conversion and it is an important basis to determine which advertisers are billed by which traffic channels and vice-versa. The following is a common third party attribution method. They give priority to device id attribution. IP + UA is used when “device id” is not available.
| Matching | Precision | Description |
|---|---|---|
| Device id | Higher | Match device by GAID, IMEI, IDFA, etc |
| IP + UA | Lower | Match device by IP and UA |