Target CPE Campaign
Target CPE stands for Target Cost Per Engagement, which is an advertising strategy offered by Mintegral to optimize the cost of events. It leverages Mintegral's algorithmic capabilities to optimize the Day 0 or Day 7 cost per target event on unique device basis set by the advertiser (currently only supports optimization of purchase events), and charges based on an oCPI (Optimized Cost Per Install) model.
Introduction
Introduction to Mintegral Target CPE Campaign
Optimizer
Preparation before Setup
Target CPE Campaign Preparation before Setup
If you want to know the best strategy for Mintegral Target CPE Campaign, please refer to: Target CPE Campaign Optimization Suggestions