Tracking Pixel Integration
In the field of web attribution, we can adopt the Google Ads protocol standard as the basis for tracking advertising performance. This requires us to integrate Google Tag Manager (GTM) into our web pages to manage data feedback, and to use Google Analytics (GA) as our data analysis platform.
Currently, Mintegral has successfully implemented the integration of Google Tag Manager (GTM), allowing advertisers to easily utilize this tool to track and analyze advertising performance.